....
<body>
<header>Типа_меню</header>
<?
include "my_adsense_data_file.php";
?>
</body>
....<script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>
<ins class="adsbygoogle" ... ></ins>
<script>
(adsbygoogle = window.adsbygoogle || []).push({});
</script>